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Privacy Policy for Allergy Defender

Last Updated: November 25, 2025

Allergy Defender (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting it. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, make a purchase, participate in our marketing programs, or otherwise interact with our business.

By accessing or using our website at https://allergydefender.com (“Site”), you agree to the terms of this Privacy Policy. If you do not agree, please do not use our Site or services.


1. INFORMATION WE COLLECT

1.1 Information You Provide Directly

We may collect:

  • Identity Information: name, shipping address, billing address

  • Contact Information: email address, phone number, SMS consent

  • Account Information: login credentials, preferences, order history

  • Payment Information: Payments are processed securely through Shopify Payments, Shop Pay, PayPal, or other approved processors.
    We do not store full credit card numbers or sensitive payment data.

1.2 Information Collected Automatically

We and our third-party partners use cookies, pixels, SDKs, and analytics tools to collect:

  • IP address

  • Device and browser type

  • Viewing activity

  • Clickstream data

  • Session duration

  • Approximate geolocation

  • Referring URLs

  • Interaction with emails or SMS messages

This may be collected via:

  • Shopify Analytics

  • Google Analytics / GA4

  • Meta (Facebook) Pixel

  • TikTok Pixel

  • Hotjar

  • Klaviyo email & SMS tracking

  • Other third-party marketing and measurement tools

1.3 Information From Third Parties

We may receive information from:

  • Advertising platforms (Facebook, Google, TikTok, Pinterest)

  • Email/SMS partners (Klaviyo)

  • Payment processors (Shopify Payments, PayPal)

  • Review platforms (Judge.me, Yotpo)

  • Shipping carriers

  • Public databases and customer identity tools

This may include updated shipping data, demographic information, device identifiers, or activity related to ads.


2. HOW WE USE YOUR INFORMATION

We use personal information for the following business purposes:

2.1 To Fulfill and Manage Orders

  • Authenticate orders

  • Process payments

  • Deliver products

  • Manage returns or replacements

  • Provide customer service

2.2 To Improve and Secure Our Services

  • Analyze website performance

  • Test new features and experiences

  • Monitor for fraud, chargebacks, and unauthorized activity

  • Enhance product quality and packaging

2.3 For Marketing & Communications

With your consent where required:

  • Send marketing emails and SMS via Klaviyo

  • Deliver targeted ads through Facebook, Google, TikTok, and other networks

  • Operate retargeting and interest-based advertising programs

  • Provide promotions, offers, and product updates

2.4 For Legal, Compliance & Security

  • Comply with legal obligations

  • Enforce our Terms of Service

  • Investigate and prevent fraud or misuse

  • Maintain internal auditing and record-keeping


3. COOKIES, PIXELS & TRACKING TECHNOLOGIES

We use cookies, web beacons, pixels, and similar technologies to:

  • Enable website functionality

  • Analyze onsite behavior

  • Personalize your experience

  • Enable retargeting and advertising

  • Improve customer experience

  • Measure marketing performance

You may control cookies through browser settings, though disabling them may affect website functionality.


4. BEHAVIORAL ADVERTISING DISCLOSURE

We participate in interest-based and behavioral advertising.
Third parties may use cookies or tracking technologies to collect information about your browsing behavior over time and across different websites, including our Site, to deliver ads tailored to your interests.


5. “DO NOT TRACK” NOTICE

Our Site does not respond to Do Not Track (DNT) signals because no uniform standard for DNT has been established.


6. SENSITIVE DATA DISCLAIMER

We do not collect or process:

  • Health records

  • Medical histories

  • Biometric information

  • Government identifiers

  • Any data defined as “sensitive” under applicable laws

Any wellness-related information on our Site is informational only and not medical advice.


7. HOW WE SHARE YOUR INFORMATION

We do not sell your personal information.
We share it only with trusted service providers necessary to operate our business.

7.1 Service Providers

We may share information with:

  • Shopify (hosting, e-commerce, payment processing)

  • Klaviyo (email & SMS marketing)

  • Meta, Google, TikTok (advertising & analytics)

  • Hotjar (site analytics & heatmaps)

  • Shipping carriers (USPS, UPS, FedEx)

  • Customer review platforms (Judge.me, Yotpo)

  • Fraud prevention tools

These providers access data strictly to perform services on our behalf.

7.2 Legal & Compliance Obligations

We may disclose information:

  • To comply with subpoenas or legal processes

  • To prevent fraud or enforce terms

  • To protect our rights, property, and safety

7.3 Business Transfers

If our company undergoes a merger, acquisition, restructuring, or asset sale, personal information may be transferred as part of that transaction.


8. THIRD-PARTY DATA INDEPENDENCE

Third-party partners (advertisers, analytics services, payment processors) may independently collect information about you via cookies or tracking technologies.
Their data practices are governed by their own privacy policies, not ours.

We encourage you to review their policies directly.


9. USER RESPONSIBILITIES

You are responsible for:

  • Maintaining the confidentiality of your account login credentials

  • Ensuring the security of your device and browser

  • All activities occurring under your account

We are not responsible for unauthorized access caused by a failure to secure your information.


10. DATA RETENTION

We retain personal information only as long as reasonably necessary for:

  • Order fulfillment

  • Legal, tax, and regulatory requirements

  • Fraud prevention

  • Record-keeping

  • Customer service obligations

Afterward, data is securely deleted or anonymized.


11. YOUR RIGHTS & CHOICES

Depending on your location, you may request:

  • Access to your personal information

  • Correction of inaccurate information

  • Deletion of your information

  • Opt-out of marketing communications

  • Opt-out of targeted advertising

  • Data portability

To submit a request, email us at:
info@allergydefender.com

Marketing Opt-Outs

  • Email: click “unsubscribe”

  • SMS: reply STOP

  • Ads: manage preferences via Facebook/Google account settings


12. CHILDREN’S PRIVACY

Our Site is not intended for children under 13.
We do not knowingly collect information from children.
If we learn we have collected such data, we will delete it promptly.


13. INTERNATIONAL USERS

By accessing our Site outside the United States, you acknowledge that your data may be transferred to, processed in, and stored in the United States.


14. THIRD-PARTY LINKS

Our Site may include links to third-party websites.
We are not responsible for their privacy practices.
We encourage you to review their privacy policies before interacting with them.


15. SECURITY DISCLAIMER

We implement commercially reasonable physical, technical, and administrative security measures. However:

No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.


16. CHANGES TO THIS PRIVACY POLICY

We may update this Policy at any time.
Changes will be posted with a revised “Last Updated” date.


17. CONTACT US

If you have questions or requests regarding this Privacy Policy, contact us at:

Allergy Defender
Email: info@allergydefender.com
Website: https://allergydefender.com

 

Disclosure

In order for us to support our site, we may receive monetary compensation for our recommendations, endorsements, and/or links to any products from this site. We only endorse products that we believe will benefit those with allergies or those who are sensitive to fragrances or scents.

Allergy Defender is a participant with several affiliate programs. We may make a small commission on orders made through these affiliate links. This helps maintain our site. A big THANK YOU!

All posts and information provided within this site and blog is for informational and educational purposes only. We do not want you to interpret anything we say as medical instruction or advice, so no action should be taken solely on the contents of this website. Please consult a qualified health care professional or your physician on any matters regarding your health and well being or on any opinions expressed within this website.

Disclaimer

The information provided in our site is believed to be accurate based on the best judgment of the people at Allergy Defender. However, you as the reader must be responsible for consulting with your own health professional on health-related matters. We will not accept responsibility for the actions or consequential results of any action taken by any reader.

Any statements or claims about the possible health benefits conferred by any supplements have not been evaluated by the Food & Drug Administration and are therefore not intended to diagnose, treat, cure or prevent any disease.

No part of this publication shall be reproduced, transmitted, or sold in whole or in part in any form, without the prior written consent from Allergy Defender. All trademarks and registered trademarks appearing in this guide are the property of their respective owners.